Website Copywriting- Pretty Packaging

I like things to be simple. Copywriting is about clarity. You want to get your message across clearly and powerfully.

So as a writer I struggle with the sizzle and razzle dazzle of crazy graphic design. I’ve learned to talk the language and when I work with designers I get my way about 50% of the time. That’s pretty good, since I work closely with someone who designs a lot of stuff and who’s crazy about “image”.

Image Image Image.

Well, I got my comeuppance yesterday. I’m beginning to see that there’s something to be said about pretty packaging. She reworked some PowerPoint slides I’ve prepared for a presentation. They look nice. Maybe they’ll make me look good. I don’t know.

If you want to judge for yourself, and get some really great ideas on how to make your website start paying you back, join us for a webinar entitled “My Website Isn’t Working Hard Enough” on March 16th. It’s free, and there are prizes, special offers, and dazzling content.